Vision: helping our customers realize their dream in the industry of feed additives; building ourselves into one of the top companies in the industry through accumulated and persevering hard efforts; providing all-dimensional, low-cost, pollution-free , high-quality and high value-added solutions of feed additives for our customers; and pursuing human health together with our customers. 

Principle: concerted effort and win-win outcome 

Spirit: integrity, conscientiousness, excellence and self-transcendence

Technology: we will extensively absorb latest research results of global feed additives industry, learn from outstanding counterparts at home and abroad and develop leading core technology system openly and collaboratively so as to serve our customers with excellent products. 

Culture: Resources may be depleted, but culturewill never end. We attach great importance to cultural construction in an attempt to promote the creation of value and wealth.

Values: integrity, quality, excellence, innovation and service 

Five philosophies that we advocate: 

“Customers’ interests first”—Be responsible for our customers! 

“I represent the company and the company represents me.” Produce more suggestions and halve complaints. —Be responsible for our company!

“Let ME do it”. Stay prepared to accept responsibility. —Be responsible for our colleagues! 

“My accomplishments are created by my subordinates and my subordinates’ faults are caused by me”. Show more care and less criticism towards your subordinates.—Be responsible for our subordinates! 

“Now or never” Should you find any goal, act on it immediately. —Be responsible for yourself!